Be a fred, not a dick.


If you’re not having fun, you’re doing it wrong.

Matt Reyes and the boys at MashSF have it all figured out. While I don’t condone some of the antics that play out in front of traffic (both cars and foot), the idea of forgetting about the pomp and circumstance of getting kitted up and simply hopping on your bike and having a blast appeals to me. It should appeal to just about anyone who rides for the enjoyment of simply riding. Why else do we do this?

Cyclist, photographer, storyteller, difference maker.